EkaModels launches ‘Sustain the Runway’ — a zero-waste fashion initiative (TEST NEWS)

EkaModels today announced “Sustain the Runway,” an industry-first initiative committing to zero-waste production for all in-house shows in 2026. The program will repurpose fabrics, use bio-based materials, and partner with local artisans to craft one-off pieces. EkaModels CEO (fictional) Maya Nouri said: “We want fashion that looks forward — creatively, economically, and ethically.”